Image may be NSFW.
Clik here to view.
Clik here to view.
Lead Scoring Demystified
In your office, is this scenario familiar? It probably is familiar: this conversation takes place all over the world nearly every day. Sales and Marketing are fighting again; key staff...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Building Your Lead Scoring Model: Essential Steps
Recently we talked about the essential steps in building your lead scoring model, starting with last week’s checklist to help ensure that you’re ready to initiate a lead scoring project. Let’s look...
View ArticleHow do you know if lead scoring is paying off? Calculating ROI
If there is one thing that is common to marketing managers everywhere, it’s having to continually justify your spending to the executive team. The benefits of marketing are notoriously hard to measure....
View Article
More Pages to Explore .....
